Fitbit
How can a wearable tech company connect with users offline? The answer was Fitbit Local, an event series that gave Fitbit's large, engaged community the chance to get together and sweat together with local ambassadors, while also introducing the brand to new users. I was tasked with building an influencer strategy to position the brand as a wearable tech leader in the local, DC market.
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The Ask
To activate prominent local DC fitness, health and tech influencers to attend the Fitbit local DC kickoff, share content on their channels and give away a device to their followers.
The Approach
Leverage influencer marketing to amplify the brand's perception in the hearts and minds of target audiences.
The Results
The largest event in Fitbit Program history
